nasi lemak antarabangsa melaka: 2010

Happy New Year 2011
October, 2009 was the month this outlet started. It has been over a year now. Along the way, we have managed to overcome many difficulties. We are glad that with everyone's support, we are still delivering the local dishes to the visitors of Banda Hilir, Melaka and specifically to the visitors of the Dataran Pahlawan and Melaka Parade.

We would like to continue to offer the visitors of Banda Hilir, Melaka the Malay cuisine that every Malaysian knows and loves, nasi lemak. Our outlet offers spacious and ample space with fresh atmostphere on top of the Dataran Pahlawan complex. Please come and visit us whenever you are in Banda Hilir...

Yes, we are going to stay and we look forward to the new year 2011, just like everyone else. As the year 2010 is ending, we, the Melaka Outlet Team would like to thank everyone for your continuous supports, constructive inputs/suggestions and warm friendship.

May Allah bless you and your family in the new year with health, happiness and full of blessing, insyaallah. Happy New Year 2011 and thank you very much.

Moment of Truth

Being new in Melaka, we took time in understanding the business cycle and consumers' needs. We were hit badly in the first quarter 2010 with irregular spending pattern of the consumers as well as decreasing visitors at the Dataran Pahlawan. The opening of Jaya Jusco also created the shock to the Dataran Pahlawan's typical visitors and not to mention the critical parking space construction at the Mahkota Parade made the situation worst. For us in NLA, leaving December 2009 into 2010 was a real challenge. In the course of difficult time, we saw the painful retreat of De'Celup outlet infront of The Old Town Outlet. The impact of Jaya Jusco opening really shocked us throughout Q1, 2010.

Fortunately, the cloudy sky did not stay long. With the completion of the Mahkota Parade's renovation and parking lot enhancement, the once busy Mahkota Walk seems to attract back the past glory. More visitors seem to be coming back to this historical part of the city.

Our team began a new preparation to face the new Q2,2010 challenges. New skills were developed within our staff group. Food quality is of our highest attention and given the slow pace of the business in Q1, 2010, we managed to develop enhancement to the dishes. Our hot spicy fried chicken suddenly gains its new title for favorite request. The chicken rendang carries few flavors and varieties, including the Negri Sembilan Rendang as well as regular rendang. With some changes, we look forward to welcoming June 2010, the month with full new challenges and new events.

We also will have new look with our new FIFA World Cup black t-shirt to share the excitement of the World Cup event. Big screen will be installed at the outlet for our customers to watch the World Cup games. For Malaysia, Sukan Malaysia (SUKMA 2010) will also be the attraction for the first two weeks of June 2010. School mid-year break would bring more visitors to Malacca. Lots of things are coming in June and you are part of it in Malacca. We hope to see everyone at NLA outlet on the Dataran Pahlawan!! Have a great taste of nasi lemak and "selamat bercuti di Malaka!"